Bryant Elementary School in Dubuque has been named the Iowa winner of Fuel Up to Play 60’s local “Are You In?” Pledge Campaign Challenge for its efforts in encouraging kids to eat healthy and get active. The effort was led by Bryant teacher Chad Hamilton, who teaches wellness education at the school.

Fuel Up to Play 60 is an in-school nutrition and physical activity program created in partnership with Midwest Dairy Council and the National Football League that encourages students to eat healthy, be active and implement positive, healthy changes at school. As winner of the challenge, Bryant Elementary will be awarded with a prize package of merchandise worth $750 from the Fuel Up to Play 60 store. Schools with 80 percent of their students taking the pledge were eligible for prizes.

Fuel Up to Play 60 has initiated challenges that youth can get involved in throughout the year. Each challenge focuses on a different aspect of the program and provides the opportunity for students to collaborate with their peers to showcase what they have learned about “fueling up” with nutrient-rich foods and getting at least 60 minutes of physical activity every day.

By completing challenges, students get the chance to have their submission featured in the Challenge Showcase on the national Fuel Up to Play 60 website and earn exclusive online badges and rewards for the participation on Students can also win local rewards, like an NFL Player to visit their school.

“We could not be more impressed by the Challenge submissions sent in by students and schools across Iowa,” said Chris Freland, Health & Wellness Manager for Midwest Dairy Council. “It is truly inspiring to see how these kids are making a difference in their health and at their schools.”

Students and teachers can join the current Challenge and learn more about the Fuel Up to Play 60 movement by visiting

For more information, contact the DCSD School and Community Relations Office at (563)552-3020 or Chris Freland from the Midwest Dairy Council at or (515)965-4627.